5 Reasons Small Businesses Should Support Charities (and How It Can Help You Too!)

Running a small business is tough—you’re juggling marketing, finances, customer service, and a million other things. So why add charity work to your plate? Because giving back isn’t just about doing good—it’s also a smart business move.

When you align your business with a cause, you’re not just donating money or time; you’re creating meaningful connections, building your brand, and opening doors to new opportunities. Plus, it just feels good to make a difference.

Here are five solid reasons why supporting a charity can be one of the best things you do for your business.

1. It Puts Your Business in the Spotlight

Let’s be real—getting noticed in a crowded market is hard. But when you support a charity, you automatically tap into their audience, their supporters, and their network. Whether it’s through a social media shoutout, a feature in their newsletter, or a mention at their events, your business gets exposure in ways you wouldn’t get on your own.

Example: Ever heard of TOMS? Their “One for One” model—where they donated a pair of shoes for every pair sold—became their entire brand identity. People loved the mission, talked about it, and, most importantly, bought more shoes because of it.

2. The Charity Does Some of the Marketing for You

Most charities are great at getting the word out, and if you partner with one, they’ll often promote your business in return. This means more eyes on your brand without you having to spend extra on ads or marketing campaigns.

Example: Patagonia is famous for supporting environmental nonprofits, and guess what? Those organizations love sharing Patagonia’s products, events, and initiatives with their audiences. It’s a win-win—the charity gets support, and Patagonia gets exposure to like-minded customers.

3. You Attract Customers Who Actually Care About Your Business

People love shopping with businesses that support causes they believe in. So if you choose a charity that aligns with your brand, you’re naturally attracting your ideal customers—ones who will stick around and support you.

Example: Lush Cosmetics gives back to organizations that fight for animal rights and environmental protection. Their customers care deeply about ethical products, so supporting these causes only strengthens customer loyalty. If you’re a business that sells eco-friendly products, teaming up with a sustainability-focused nonprofit could bring in even more like-minded customers.

4. It Opens Up Amazing Networking Opportunities

Think about it—charity events bring together business owners, community leaders, and potential customers. When you get involved, you’re not just helping a cause; you’re making connections that could lead to partnerships, referrals, or even new clients.

Example: New Belgium Brewing sponsors bike-related charities and events, which has connected them with cycling communities, sustainability advocates, and local businesses. Those relationships have helped them grow their brand in ways traditional advertising never could.

5. Most Importantly… It Actually Helps People

At the end of the day, supporting a charity means you’re making a real impact. Whether you’re helping kids, the environment, animals, or your local community, your business becomes a force for good. And let’s be honest—customers notice and appreciate when a business does more than just sell products.

Example: Bombas built their brand around giving back, donating a pair of socks for every pair sold. They’ve since expanded to other essentials, helping homeless shelters nationwide. Their customers love knowing that every purchase makes a difference.

The Bottom Line

Supporting a charity isn’t just about generosity—it’s about building a stronger, more connected business. You get brand awareness, marketing support, loyal customers, new networking opportunities, and the satisfaction of knowing you’re making a difference.

So if you’ve been thinking about giving back, now’s the time! Find a cause that speaks to you, reach out to a nonprofit, and start creating impact—for your business and the world.