Dream Big, Plan Smart
Why Aligned Goals Matter More Than Ever
Welcome 2025! It’s January, and that means it’s goal-setting season! Everywhere you turn, someone’s talking about their resolutions, ambitions, and five-year plans. But beware: that frantic energy around goals can lead to burnout.
So, what’s the solution? We REDO the way we set goals.
Why Goals Need a Makeover
Traditional goal-setting often feels like a rigid checklist of should-dos. It’s laced with guilt, failure, and—let’s be honest—some sneaky people-pleasing tendencies. No, thank you! We’re tossing all that out and starting fresh.
The most powerful goals aren’t about external validation or hitting arbitrary metrics. They’re born from your deepest desires—the ones that light you up and make your imagination dance. Simply put, the best goals are dreams brought to life. They’re the keys to transformation, success, and building a lifestyle that truly fits YOU.
But Wait—Is This Just About Chasing Joy?
Well… kind of. Accomplishing your highest dreams is deeply satisfying, so yes, joy is definitely part of the package. But it’s also about intentionality. Point yourself in a direction that leads to more than just instant gratification. Think bigger.
How to Start Dreaming Big (But Smart)
Spend time reflecting on these questions:
How do you want to feel each day?
Imagine yourself 1–2 years from now—what beauty do you see?
What big creative dreams are calling to you?
How can you give your work even more impact?
What limiting beliefs do you need to let go of?
Big questions? Absolutely. But don’t let them intimidate you. Let them marinate. Think about them in the shower, while folding laundry, or while sketching at your art table. Journal about them or doodle ideas. The more time you spend with these questions, the clearer your vision will become—and clarity is where the magic happens.
Your Goals Are About More Than Just You
Here’s the thing—your goals as a creative entrepreneur matter on multiple levels. You’re not just building a business; you’re shaping the value of your creative work and caring for yourself, the person behind it all.
Let’s break it down:
You—the physical, emotional, creative soul behind the art.
Your Business—its profitability and how it serves your audience.
Your Creative Work—its quality, impact, and aesthetic value.
These three areas are deeply interconnected, and when they’re in harmony, amazing things happen. Your business grows and you feel more grounded and inspired.
Dream big. Plan smart. And let’s make this your most inspired year yet!
-Summary from Emily Jefford’s Intentional & Intuitive Goal Setting Workbook
